How do you read yours?

1819

Idea Overview:

An advertising campaign comprising video shorts and static images depicting different ways that people "read". Ads could be posters, banner ads, social media ads, youtube ads, etc. Stealing the idea from the Cadbury's cream egg "How do you eat yours?" campaign many years ago, highlighting to people that there are lots of formats and locations. I listen to audiobooks as I walk to work. I take a paperback with me on the tube. I love a hardback by the pool. I always have my kindle in my bag.

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Simon Krystman - January 2, 2020 at 8:59 am Log in to Reply

Making reading cool and trendy and appealing to millennials 😀

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How do you read yours?

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Has one comment to “How do you read yours?”

Simon Krystman - January 2, 2020 at 8:59 am Log in to Reply