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Idea Overview:
There are things that machine can not replicate and one of it is the art of crocheting. There are no current machine on earth that can replicate the intricate details of this art. My business idea is to use old and recycle knitwear to create new clothing item that protect both the environment and human workforce.
Who might use it/where it might be used?:
Fast fashion and trends create huge amount of textile wastes. Instead of going to landfill, my company will take old knitwear, recycle the yarns and use that yarn to create new fashion pieces that is both trendy and environmentally friendly. Because we are essentially taking trash and turning it into treasure, we can keep overhead costs such as materials and production low with a high chance of profit. Local artists and crafter will be hired and pay out are base on products inventories.
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Consumer/lifestyle
Is there a similar idea to be found?:
The market for this idea is relatively small as companies that sell crochet products employee oversea workers to keep cost low. Some of these products are sold way under market value. It takes on average 30 hours to complete a single cardigan but Target and Walmart sell their product for 10-20 dollars per piece, which means they pay workers close to nothing.
There are some organizations recycle old yarn but their operation is relatively small and not on a large scale enterprise.
Why you think there is a demand for your idea?:
I believe in protecting the planet. I think there's a demand of this because knitwear is a stable in any closet especially colder climate. Consumers are also more conscious about what they're wearing and thrifting has seen an upward trend.
Who would be the ideal customers?:
Ideal customers are anyone that ranges from 18-50 in ages. Middle to high income but are smart shopper. Strong conscious shoppers who think about their carbon footprint and about the company's ethics.
What ideas do you have to reach these customers?:
Social Media marketing, in person conventions and through local art venues.
How far have you developed this idea?:
Idea stage ( this is rattling in my head but I haven't spoken to anyone about it)
What – if any – feedback have you had for this idea so far?:
I have not gotten any feedback
What supporting material – if any - would you like to add to your proposal?:
I would like to add that I knit and crochet so I think there are values in preserving this art.
https://www.youtube.com/watch?v=qClcT0y4IRs&ab_channel=TODAY
5 comments to “Tight Knits Clothing”
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Simon Krystman - January 22, 2023 at 5:52 pm
Interesting idea as the cost of materials is negligible so startup costs are low to test the idea. Also you are not competing on cost, it’s more about building a following/fan base👍
Giang Nguyen - June 19, 2023 at 6:15 pm
Hi Simon, the idea is to have 2 types of products. Knitting items will have affordable price and crochet items will have a premium price as it’s handmade.
Tim Strege - March 3, 2023 at 2:41 pm
Great concept to use readily available recycled materials! Since crocheting is time consuming and skill based, you will need “one of a kind” type products. This may also be an advantage if customers can pre-order a custom designed wearable (making a down payment of course in advance). It seems you have time to practice your craft and begin getting feedback from family, friends and others who are “first in line” to tryout your products. Best!
Benjamin Dimowo - December 5, 2023 at 1:35 pm
Feedback from Artificial Intelligence
Positive Aspects:
1. Sustainability Focus: Your emphasis on recycling old knitwear to create new, environmentally-friendly fashion pieces aligns with the growing demand for sustainable and ethical fashion.
2. Unique Selling Proposition: The combination of recycling old yarn, preserving the art of crocheting, and supporting local artists creates a unique selling proposition that sets your business apart.
3. Target Market Awareness: Identifying a target market of conscious shoppers who consider both environmental impact and ethical practices shows a clear understanding of your ideal customers.
Areas for Consideration:
1. Market Education: As the idea involves preserving the art of crocheting and recycling old yarn, consider incorporating an element of market education. Highlight the value of handmade, intricate details, and the environmental impact of recycling in your marketing materials.
2. Pricing Strategy: Since your production involves more intricate work than mass-produced fast fashion, consider a pricing strategy that reflects the craftsmanship involved. Emphasize the unique and handmade nature of your products to justify higher price points.
3. Testing the Market: Move beyond the idea stage by discussing it with potential customers or experts in the fashion industry. Their insights can help refine your concept and identify potential challenges or opportunities.
4. Brand Storytelling: Leverage your personal connection to knitting and crocheting as a powerful element of your brand story. Share your passion and expertise to create a personal connection with your audience.
5. Digital Presence: In addition to social media, consider creating a dedicated website or online platform to showcase your products. An online presence can significantly expand your reach and provide a convenient platform for customers to explore and purchase your creations.
Conclusion:
Your idea has strong potential, combining sustainability, craftsmanship, and community support. Take steps to test and refine your concept, leverage your personal connection to the art of crocheting in your marketing, and consider a comprehensive online presence to maximize reach. As you progress, feedback from potential customers and industry experts will be invaluable. Good luck with developing and launching your unique and environmentally-conscious fashion business!
Benjamin Dimowo - December 5, 2023 at 1:58 pm
Personal Review:
Some thoughts came to me while I was reading your proposal. Great idea I must say. Very commendable.
How will you source the old knitwear? How would you ensure they are safe to wear? How will you ensure you have a steady supply of old knitwear? I can see that your primary input for this business to succeed is old knitwear. What if you couldn’t source for this input or the suppliers suddenly discovered you’re making money and decided to start selling it to you? Do you have alternative materials or supply sources you can fall on should the worst happen?
It is one thing to buy artwork made from reused material and showcase it in your home or office. It is another thing to actually wear a dress made using reused materials. Many customers might be averse to wearing clothes made from reused materials. How would you change this perception by educating them that you followed certain quality processes and procedures to ensure they are safe to wear? Also, which will give you more money, artwork or clothes?