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Idea Overview:
Bookbird harnesses the power of AI to help publishers create engaging, cost-effective book trailers without losing the human touch
Who might use it/where it might be used?:
Bookbird is ideal for publishers and marketing agencies within the book industry. Large publishing houses can streamline their trailer production process and marketing agencies can use Bookbird to enhance their clients' book marketing strategies.
The Market (B2B, B2C or Both):
Business to Business (B2B)
Sector the idea belongs to:
Media and entertainment
Is there a similar idea to be found?:
Yes, there are similar ideas in the market. Some companies offer video production services for book trailers, but they typically rely on traditional methods that can be expensive and time-consuming. Additionally, a few startups are exploring AI-driven video production, but they often focus on broader applications rather than specializing in the book industry. Bookbird is unique in its dedicated focus on using AI specifically for book trailer production, combining creativity with cost-efficiency tailored to the needs of publishers and authors.
Why you think there is a demand for your idea?:
The demand for engaging book trailers is rising as publishers and authors seek innovative ways to market their books in a highly competitive industry. Traditional video production is costly and time-consuming, limiting access for many. Bookbird addresses this gap by offering an affordable, efficient AI-driven solution that maintains creative quality. With the growing emphasis on digital marketing and the increasing use of video content, there is a clear need for a service that makes high-quality book trailers accessible to all, ensuring books can stand out in the crowded market.
Who would be the ideal customers?:
The ideal customers for Bookbird are mid-sized to large publishing houses and marketing agencies specializing in book promotions. These customers value creative, high-quality promotional content but need a cost-effective and efficient production process. By targeting these core customers, Bookbird can tailor its sales, marketing, and promotional activities to meet the specific needs of the book industry, ensuring maximum impact and customer satisfaction.
What ideas do you have to reach these customers?:
To reach our target customers, i would leverage industry-specific channels such as book fairs, publishing conferences, and online forums dedicated to publishing professionals. This is the area where i need mentoring!
How far have you developed this idea?:
I spoke with a publisher for whom the prices of the trailers (between 500 - 900 euros depending on volume) were too high
What – if any – feedback have you had for this idea so far?:
I received feedback that it is not wise to mention that the book trailers are created using AI – I was told that customers are not interested in how the trailer is made
What supporting material – if any - would you like to add to your proposal?:
My website: www.bookbird.info
2 comments to “bookbird”
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Simon Krystman - June 10, 2024 at 8:00 am
Do you have a price point in mind to charge for the AI book trailers?
kobenstein - June 10, 2024 at 8:16 am
Thank you for your question. Yes! One trailer would cost between 550 $ – 950 $ depending on the order volume. You find some trailer examples and the prices on the landing page: https://www.bookbird.info/