The Brief

In our busy 21st-century world, time is our most precious commodity. Some of our most valuable activities, however, require time to enjoy and feel the benefit. Reading for pleasure is one of these vital life experiences: it is easily submerged in the hectic cycle of daily life yet when we take time to read, we benefit emotionally, intellectually, spiritually and even physically (as our brains are nurtured and refreshed). The Christmas and summer vacation seasons are prime times for many of us to enjoy reading for pleasure. This prize competition seeks compelling disruptive and innovative ideas to encourage everyone to read for pleasure throughout the year as an attractive entertainment choice during our leisure time.